Randy Hendrickson
Experiential Hospitality Professional // Entrepreneur
Phone:
805-551-0486
Email:
LinkedIn and FlowCode profiles:
What a Journey!
It is an absolute privilege to be enjoying a career spanning nearly 30 years in the Experiential Hospitality Industry. While I have cherished the journey thus far, there is much yet to be done.
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As the industry has evolved, so, too, have I. I began my career in 1995 and in 2003, my incredible Team and I formed the first true third-party Management company exclusively serving this vibrant industry. This in turn was the springboard for entering the Brokerage world, as well as the Feasibility and Development disciplines.
When I sold Horizon Outdoor Hospitality Group in 2020, this allowed me to focus not only on Brokerage primarily, but also on Investing and Lending and now, in the formation of the Experiential Experts Alliance, also the formation of RVRentall, a third-party booking engine for RV Rentals, and most notably culminating in the formation of EVOLVE Lodging, an innovative concept providing site-built accommodations, Park Model home manufacturing and sales, modular construction, full FF&E procurement, CapEx construction, and full resort construction.
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While I continue to learn every day and focus on opportunities, I am also reminded every day this is a journey best shared among friends and colleagues who share similar commitments to 'business done right'. When people and companies share an ethic that believes in The Golden Rule, great things are possible. When the journey is the destination, what a journey that is for all involved.
CURRENT COMPANIES
2023 -Current
Founder // CEO
EVOLVE LODGING
We believe it is time for Experiential Hospitality accommodations to EVOLVE. That is why we're taking an innovative approach to site-built units, customized to your taste. We also manufacture and sell Park Models, provide full FF&E and OS&E, do CapEx as well as full resort construction. We are also investors and developers.
2018-Current
THE INTREPID GROUP, LLC
Founder // CEO
Bringing decades of experience to buying, selling, repositioning and developing Experiential Hospitality assets. We focus on off-market or under-marketed assets, playing 'matchmaker' to our clients' criteria. RV Parks, Campgrounds, Glamping Resorts, Hotel, Marina and other asset classes served. National and International scope.
2020-Current
Founder // CEO
INTREPID CAPITAL GROUP, LLC
We enjoy respectful relationships with key lenders who are known to us, and who we have used. We do not broadcast your requirements to hundreds of lenders and hope for the best; we learn about your project first, then introduce you to our preferred partners. We can also consult on putting your best face forward to these lenders. It's all about relationships.
2023 -Current
Founding Member
EXPERIENTIAL EXPERTS ALLIANCE
Whether you are new to the Experiential Hospitality industry or an industry veteran, we can help. If you are looking to acquire or develop an RV Park, Campground, Glamping Resort, Hotel, Marina or any asset that serves guests, you'll need the best Team of people to assist. That's why we're here.
2023- Current
RVRENTALL
Founder
RVRentall.com is a B to C third-party booking site for the best RV Rental companies serving Experiential Hospitality industry. Featuring conventional as well as Wheelchair Accessible rental options and a collection of Apps serving the traveler, we seek to educate, inform and serve the outdoor enthusiasts in all of us.
RELEVANT HISTORY
2003-2020
Founder // CEO
HORIZON OUTDOOR HOSPITALITY GROUP, INC
The first true independent third-party Management Company of any consequence exclusively serving Outdoor Hospitality. More than 70 properties managed, with direct responsibility for hundreds of millions in revenue and overseeing tens of millions of CapEx repositioning.
2012-2020
HORIZON BROKERAGE SERVICES, INC
Founder // CEO
Focused exclusively on the Acquisition and Disposition of RV Park and Campgrounds by matching specific client requirements to assets meeting that criteria. Because of our alliance with Horizon Outdoor Hospitality Group, we provided unique operational insights into underwriting and operational pivots. Over $200M in transaction volume.
2011-2020
Founder // Partner
HORIZON RV DEVELOPMENT, INC
Born out of the need for responsible Feasibility Studies and operational expertise, later including full construction management as well. Over 120 studies completed in lender-ready format, serving also as a tool in successfully obtaining entitlements needed for eventual construction.
VOLUNTEER BOARD WORK
2003-2020
CAL ARVC // CAMP CAL NOW
Past Chairman
Vice President and Chairman of Communications Committee, Director on Services Board 2003-2006. Returned to Board in 2012, serving most recently as President and Chairman. Left Board in 2020, culminating 14 years of combined service to this Board.
2006-2008
ARIZONA ARVC
2022 - Current
Board Member
Rejoined Board 2022. Served from 2006-2008 previously, working with fellow Board members to transition the Association into a new focus, centered on elevating the outreach to consumers and Supplier Members. Between AZ ARVC and CAMP Cal, a total of 17 years of volunteer service to industry associations.
WHAT NEXT?
COLLABORATION AND CONVERSATION
I have been extremely fortunate to have formed and been part of many Teams who, together, have achieved great success. I've also made more 'mistakes' than I could ever hope to count. That's the fun part. Sometimes when you try something it just doesn't work like you thought it would. That doesn't mean you stop innovating. Ever. All that means is you learn, analyze, apply the lessons, and re-invent. Again and again, until it works.
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Let's talk about your vision, your company, and brainstorm together. Collaboration is key; none of us know everything, but all of us know something. Every great business started with an idea, and I believe that when you can share with others and not 'go it alone', that is where truly great (and fun) things happen. It takes a Team mentality to move those mountains, and you never know where your Team members may come from!